Openlink Virtuoso

Openlink Virtuoso is a universal server product that offers advanced support for RDF, access control systems and the integration of multiple datasources into a format that can be queried.


Some of the more powerful features of this server product is the means in which it is able to map RDBMS sources into RDF queryable formats, leading to an ability to link a multitude of data-sources into a singular query interface


OpenRefine (formerly Google Refine) is a powerful tool for working with messy data: cleaning it; transforming it from one format into another; and extending it with web services and external data.

Importantly, OpenRefine also includes an array of plugins that helps users sort out data, then update it and work with data in an RDF format

Google Tracking Data (geolocation)

Have you ever got a traffic infringement and couldn’t figure out what it was about?  Have you wanted to look back at what you did some day in the past, and wished you had a record of some form?

Well, if you’re not too sensitive about tracking systems data; you might find google maps timeline feature really very useful.

Whilst you need to turn it on, the means to have the data about where you were at a particular time in the past; might be more helpful in the future than you might otherwise know.

The google maps system uses your Geolocation information from your phone that is otherwise tracked by telecommunications companies and apps on your phone. Google Maps timeline is a way you can have access to that same data.

Better yet; it’s downloadable.

It’s important you don’t use this functionality on an account that is not yours and that you have no right / permission, to use or obtain.  Whilst considerations about privacy and surveillance is different in different jurisdictions, it’s generally not a good thing to do to another person unless they’ve explicitly asked you to do so.

Advanced Search & Discovery Tips

It’s amazing what you can find simply by searching the web.  Advanced techniques for searching the web have an array of tools and tips, that we’ll try to cover here.  In the first instance, i’ll highlight some of the more advanced capabilities of Google and how to use it.

Google Custom Search Engine

Google Custom Search Engine is a tool that can be used to create parameters around a type of search using the linked data markup that’s often embedded for SEO purposes using or by specifying a particular type of syntax that restricts the search to a particular zone.  For example, if you are searching for information about a person; then in your advanced options within your custom search you’d add the schema concept Person.

or if you wanted to find information within a particular zone, for instance on Australian Websites then you’d put in the *.au. Not all websites use mark-up and if they do, they don’t necessarily do it well.  So this may restrict the results you get if you get more specific than web developers have otherwise considered.

Advanced Search

Google knows how to search more than simply entering a word or sentence. Here are a few examples.

The first important consideration is the use of “to declare particular words”.  For example, if we search “telecommunications law” we’ll get one set of results.  If you wanted to find a particular document, then you might also add filetype: (then extension) for example: “telecommunications law” filetype:pdf

Other examples have been listed here noting that these methods can also be used with Google Advanced Search.

Making things even more interesting; once you’ve figured all that out; you’re then able to set-up an Alert which will do the search and provide you any new results into your inbox when they become available to search, on a frequency you choose.

Downloading My Data from Social Networks

Almost anyone on the web today has accounts on social-network websites.  These websites offer a rich source of data for users, but it’s often difficult to get unless you know how.


Facebook has a help link that can be found in google.  the current information about how to download your data can be found here.


Twitter is very similar to Facebook.  The current link via google can be found here


Same as above.  see link

Every other social-network site i am aware of has a similar means in which it makes it easy to download your data into an archive format of some sort.   Once you have the data, you then need to figure out how to make it available in a useable format.  We’ll cover that in a seperate post.

Introduction to Linked Data

What is Linked Data?

Linked Data is a way of authoring a hypertext document in a way that makes the concepts and relations described in the document machine readable.

How is it used on the web?

The easiest way to see Linked-Data on the web is to use a tool that helps you see the information embedded into the web pages you use.  These tools show you how machines can read the information embedded in web-pages, which can be used for many purposes; including referencing the machine-readable data in those pages in applications you might want to develop that can utilise this data, from all the webpages you reference in your application to create what is called a ‘graph’ of information about any particular subject.

Some of the tools to see the data in webpages includes the OpenLink Data Sniffer  alongside specialist tools, such as Google’s Structured Data Testing Tool.

Most major websites use linkeddata; but they’re not all using the same languages.  Linked-Data languages are called ontologies.  An ontology is a specially defined language or machine-readable dictionary, that’s been designed for some specified purpose.  Websites such as wikipedia is made available as linked-data via wikidata.

For a more comprehensive list of linked-data ontologies the website LOD (linked open data) Cloud provides a navigable tool to find various ontologies for almost any purpose. Other tools like LinDA can be used to search for particular terms and find different ontologies that define those terms in a machine-readable way.  The most popular ontology for search-engine optimisation is called and is continually developed via a github issues list and related W3C Community CG.

Setting-up Twitter

Morning folks,

So i’m on this journey setting-up an organisations digital infrastructure, and it’s time to make a few posts about Social Media use.


The senario is an organisation, with a website and a bunch of media utilities which may or may not have been translated to digital.  Common social-media networks include facebook, google+, youtube, p-interest, linkedin and vimeo but there are many others.  These services fit into a description geeks call “web-services”, where the system not only has an application for users, but also an application for other applications – that allow these services to feed knowledge between each-other.

The question comes around how twitter fits into this social-media landscape and lifecycle.

I think the simple way of looking at it, is that twitter is kinda like an internet based SMS Service – people can subscribe to.  The system, being internet based – provides a means for “twittering” links, quick messages – overall, calls to action.

Twitter can link into facebook.  There is a facebook blog note about how to do it here  but there are also videos on youtube

The benefit of linking twitter into facebook, is that rather than posting to twitter as well as facebook – posts into your facebook page, will automatically be posted on twitter too…

So, this is an easy way to get content streams happening on your twitter account.  The next step, is figuring out about the “following” aspects.

Twitter creates internal social networks.  these networks are not linked to friendships in other programs, such as facebook or google+.  their different, use different rules and are managed in a different way.

Accounts you are following (which may represent either people, or organisations) can be grouped using lists.  You might create a list, called “media” or one called “politics”, “environment”, etc.

whether you create lists or otherwise (lists are suggested) all you need to do is search for people, or things – and press the “follow” button.  if you find an account you think might be following others you’d be interested in following too; then you can click, within their profiles; on their “following” link – and browse who that user is following; putting them into your own lists, if you like.

Lists can also be followed; so if you follow a particular party; you might find they’ve got a list of people they follow, like senators – or parliamentarians.  rather than selecting each of those users, you can just select the list and follow that.

this is a simple method to set-up twitter.  Have Fun!!



this is just a quick one.  I found “Wix”  and although i know there’s a bunch of these ones out there, as previously discussed; this one looks kinda simple, and easy to set-up.


Contemplation of the ITU Dubai Meeting and the Future of the Internet


Throughout the world, a leading subject of technology news has been about the recent ITU meetings in Dubai.  Throughout the world, a vast array of concepts have been affiliated with this meeting.  Purposes of national policy, or that of economic benefit.  Perhaps for the first time, the world has convened to discuss how policy may be orchestrated on this global network of communications, as this opportunity certainly was not available upon the inception of the internet; a fact many may suggest awarded the technology the basic capability for use, development and the ubiquity it has enjoyed now for more than 20 years.  It is indeed debatable, that if the leaders of our world were forced to convene to discuss whether or not a concept like internet, should be allowed to exist – the probability it would exist is questionable at best, let alone how and what this revolutionary technology would have been allowed to do, deliver and communicate, within any form of governance structure.

Therein; a reasonable guess, is that these battles hard fought, won, lost and continuing – between the founders of the internet, the geeks, the computer dudes – and the lawyers, military and commercial / banking interests; a mine-field of emerging importance and issues.

On one side, we have America.  A founder of the internet, a patent territory of Intellectual Property Law, a Military Force – with significant investments into Internet and a far-reaching Venture Capital Association, Media and Computer Technology Empire – collectively manufacturing some of the largest Internet portals in the world, collecting data about people, facilitating use and development of internet in no small measure.

On the other, it looks as though we have the United Nations, A United International front of organisations all committed to joint works, collective agreements, Human Rights and international policy, throughout a world of disparate languages, peoples and interests.

The UN is the Collective Force, responsible for revolutionary agreements, such as The Universal Declaration of Human Rights, first adopted on the 10th of December 1948, and others such as the Convention on the Rights of the Child, in 1989/90 developing what is now the basis for many legal policy precedent surrounding family law, refugee and war-crimes law and treaty, often also created and adopted via the United Nations.   Although the united nations has provided little contribution in itself, toward the evolution of Internet and Information Communications Technologies, it is certainly a forum of high-esteem internationally, where considerations made are taken seriously overall.

Therein; reality starts to bite upon the very nature, of this highly complex area of subject matter expertise, conflicts of interest, economic development and policy and indeed, factors involved in global stability and what is or is not allowed in terms of vigorous negotiations between states and/or other parties including but not exclusive to, acts of war.

In simple terms, much of the worlds communications infrastructure is in the hands of the American Forces, it’s allies and interests.  This concept goes far beyond the simple aspect of infrastructure itself, but also into commercial models, businesses, business models, consumer brands and all things similar.  In terms of international competition, there is some but not alot;  Russia, for example, developed an alternative to GPS called GLONASS, now integrated into a variety of devices, although not internet based – highlighting the desire to reduce dependance on the US for all forms of Communications Technology, if and as the needs may need in future, not just for russia – but for all.

The scope is enormous.  It is important to remember, that in the territory of Television, America has one version – used in some countries, whilst the world moreover – as different standards, which leads to an opportunity of co-habitation and content licensing overall.

Different Countries have different principles of law and governance.  Whilst some might complain that we’re all not just the same, it is commonly understood that the lessons of one region, can often transpire opportunities for other regions struggling with issues, within a differentiated structure of governance and law.  The spirit of acceptance and collaboration between the many great nations, not only unifies us as a species, but also enhances our opportunities and diminishes threats, that would otherwise exist if we were all depending upon the same set of principles, values, system of law or indeed the many other variables of sociology that exist throughout the globe.  In terms of internet, this is perhaps the greatest challenge the global community has ever faced.  The system of internet relay’s upon a common set of standards and principles, which are in-turn translated into technology. although seeking an ideal, whether realistic or otherwise; the question becomes, who has the best understanding to forge this system of perfection, and should it be left to the people, the state or indeed some form of global representative group.  In todays age, it appears this means of control, a questionable aspect in itself, is managed more broadly by america.  It is simple to see where the benefit lies to america, and any close allies in maintaining the status quo, or so it may seem – to the uninitiated.

One of the many remarkable factors of EU Technology policy, underpinning a great-deal of the belief structure both of the ITU and the UN, is that of its open-source policies.  If developers wish their great idea to be used by government throughout the EU, portions of it must be open-source.  This is a security measure, more than anything else – however it is important to note, the difficulties a number of companies from the US have had with these policies overall.  Indeed it may been considered, that technology development has, at times, been stymied by the policies held to account, by europeans.  Whilst US companies may complain, it is simply not the case that a great deal of their software, web-business infrastructure is made available on open-source terms.  Indeed, to example the difficulties many policing organisations throughout the world have had significant difficulty in tracking down those behaving illegally, due to the very difficult nature of acquiring appropriate information, as required by local law and law-enforcement agencies, on individuals breaching law through the use of online environments, such as facebook, myspace and others.  difficulties have been discussed with me, to be more of a local law-enforcement nature, such as suggestions that youth had a suicide pact, or online bullying – aspects in Australia, that were not of national significance overall.  However Australia,  as a nation has enjoyed a highly communicable and trusted relationship with the US, which although explaining difficulties therein; may also highlight issues for other regions and their people, if the nature of the relationship was not equally or virtuously positive overall.

There is little disputing the fact that USA, through its own heritage and the continuation of that heritage, has a range of interests, beliefs, of great importance on a national and international stage.  However reasonably, the question could be asked – does that mean we, as a global community, should be made dependant upon the interests of this region, it’s policies and its procedures.   In western countries this question is less complicated, than those in other regions, with differentiated languages and beliefs.  The mistakes of the crusades and/or the development of the british commonwealth may well be consequential in the coming debate, overtime.

Underlying all of this, there are some fundamental developments to the internet, which spawns the opportunity for discussion.  The Internet works using a numbering system, called “IP” or “Internet Protocol”, which has proliferated throughout the globe under an auspice entitled “V4”.  IPv4 provides the numbers, which in digital terms relate to whether or not the participant or device, is connected to the network.  Founders of the internet, have discussed openly, that it was in-fact a lab-experiment, gone global.  That the design of this fundamental pillar for internet, was not ready for global uptake.  Vint Cerf, also goes on-to discuss how he gained an opportunity to work with an American Military organisation to develop a more appropriate platform for their use, and through that work a new model emerged, IPv6.

There are a number of critical differences between the two standards.  The first, is the number of numbers available.  The total number, of numbers (called the “ip address pool”) for IPv4 is limited, and running out.  The number of available, IPv4 numbers when no-longer available – will result in an inability to issue new numbers for purposes such as secure communications, or indeed access.  IPv6, has by a significant multiple – more numbers. There are theoretically so many numbers, that every unique object throughout the world could be provided a unique number – an identifier, and there would still be more left-over, for several generations.

The second, and perhaps more important aspect – is the inclusion of security, into the numbering system and the information transport system it provides.

Traditionally, certificates were required from an authorised 3rd party, who held “the master key”.  For obvious reasons, most of the companies holding those “master keys” were US Based.   Although methods are available to use and/or generate alternative keys, consumer browsers would alert users, that the website was not secure, creating upset and difficulty for wide-spread commercial use.  In IPv6, a system called “DNSSEC” is included.  DNS SEC, in-turn, reduces the dependancy upon these certificate providers – and in-turn, provides an opportunity for broader commercial engagement over what is being labelled, a “digital economy”.

And this; i believe, is where the problem is greatest – this concept, of a digital economy.  Technology is never a problem, it is the utility of technology where problems emerge.

As more and more people, use digital technology as a key constituant to trade, and economic participation – security becomes a necessary aspect overall.  The alternative, would be like an open-door policy to your local banking institution, and the vaults in which they hold their customers assets.

Whereas one constituant of the consideration, relates to how the licensing and terms of use apply to fundamental aspects of internet technology; the other, is pursuant to the laws in which its users are most responsible.  Is it more important that users do not breach US law, or are not capable of representing their disputes to a US law Court; or, is it whether such a would-be defendant, is able to be held accountable to local law.  Then what about travellers?

Todays internet provides little protection for the rights of individuals throughout the world.  Equally, most people are able to exploit otherwise enforced law, such as copyright law, without regard.  Institutional business models and profits have even emerged through the commercial exploitation of these factors, for which few if any are held accountable overall.   In many of the submissions and discussions relating to this, and related matters the factor of whether or not the internet is “free” emerges.  upon examination, it would be fair to consider what in america, if anything is actually “Free”, and as such – how do we pay for these things, and what rights do we have as consumers, whether locally or abroad.

Arguably, after the dot-com crash, the fight began – in the information age, knowledge is power and control of communications transfer and storage, is of immense power.  We wait to see how this journey continues.

It is our belief, that an emergence of “information banking” will occur; but only through the discussion, of how the knowledge capital of sovereign states and its people, can at times be of value to GDP.  It seems most likely, however, that a company like google will be capable of knowing about these types of changes, prior to agreement – enabling it to vend products, that in-themselves, may void the opportunity of united, democratic inter-governmental process; prior to the lifecycle process needed to forge the most opportune path, not otherwise defined within America.

Advanced Functions – Facebook Pages


I’ve made a post already about setting up a facebook page.  If you’ve done that, and am interested in customising the page a little – then here you are.

Like most web publishing nowadays, its more about content than technology.  (somewhat) gone are the days when it takes tens of thousands to build a customised Content Management System – or perhaps more readily – have someone sell you one they’ve already made for lots of bucks…

Nowadays, the problem is almost more sophisticated – it’s about the more traditional skills – telling stories, taking pictures, putting together videos, creating identity – formatting content, in a uniquely compelling way to engage your communities.


When thinking about page-tabs – how can this web-environment be developed to better assist your business, brand or cause?

We’ll i’ve been searching for solutions.  The main topic here, will be about page tabs.  In a page, there are a few boxes – where new content can be added to your page. The Page-Tab function, brings more than simply a new page – it is a place for applications, that can interact with the community using your page.

Facebook has a function where people can search for applications.  In that area, there are a bunch of applications already; but that’s not all,

A Search on Google will find a bunch more. Some interesting sites i found, were TabSite and TabFusion  Mind, i also found this site which provided a bunch of links.

Interestingly; Oracle has a site with some great apps…

Pam’s site gives some more info about pages for business.  It’s good information, but there is heaps out there about it.  I suggest you have a good look.  Depending on the size of your existing audience, i’d suggest you go out there and experiment a bit before spending too much (if any) money.

Hope that’s helpful.



Facebook Pages

Ok.  First-up, what is a facebook page, one might ask….  Perhaps even so, tell me about facebook?

Facebook, and others like it – are massive data-aggregators.  Their business models relay on people using the site frequently, whilst making connections to other sites and online services.  This in-turn, offers facebook an unthinkable archive of data about people, and everything connected to them.  From personal notes, through to friendships, through to locations, interests, etc.

This in-turn is theoretical “gold” to advertisers (and intelligence agencies) which helps them make enough money to pay for the service and make a profit.

on the up-side – there’s a lot of stuff they give away freely, on the basis that with a few dollars – someone may pay for advertising.  regardless of money, there are literally billions of people on the network.  It is a “walled garden” of users, with very different rules to the broader internet – such as high-degrees of authentication and identity assessment, and as such, is a critical environment for marketing to users.

The Page set-up process is relatively simple.  To begin with, you’ll need to be a user – and ideally, link (incite) all your friends to create accounts, and become “friends”; as this provides your page the ability to gain an initial network of “friends” or “likes” (the start of a digital community).  Once you’ve got yourself your own personal account on facebook, it’s simply a matter of going to the pages link – or “LINK” to start creating your page.

Now, before you start – you’ll need two images – one which is a square image, at low-resolution – to use as a logo.  It’s important this image isn’t too detailed, it really must be a logo-orientated graphic, else it’ll look “crap”.  The other image you’ll need, is a 16:9 ish image, which is used as a header or banner for your site.  This can be more detailed, and overall – its very much a branding graphic.

Once you’ve gone through these basic links – you’ve got your facebook page up.  A bunch of buttons will appear, asking you to invite your friends, etc.

You’ll be able to goto settings, and change different aspects of your site, including who can manage it.

There’s a bunch of youtube links about, Try searching google for videos about facebook pages



Well,  You might think – what does events have to do with anything – but have a good think about it…

When you get your first customer group all put together, wouldn’t it be nice to put on a nice event for them.  If you can’t produce one – perhaps send them to one, or participate in an existing one – like a tradeshow or something…

Events is part of professional representation – of the business.  Have you had a think about how you could do this?

An event done well, can be the best form of advertising for your business.  An event done poorly, can be worse than receiving nails for your businesses coffin, voluntarily provided from your patrons.

The “secret” to events; is about good preparation, pre-production and management.  I was recently challenged to consider how many events i had done.

As i never considered myself an “event manager”, i never really thought about before.  It almost seemed like a distractions.  Yet, in the face of volunteering to a community event – with so many contributors – but some massive problems due to the leadership of the event (an inexperience) i had to think about it.  Perhaps a hundred, perhaps many more.  It’s not really what i think about overall….

Organising an event, is kinda like setting-up a dinner party or a teenagers house party; or even, a company meeting…  Within each of these events, people take different roles.  It’s important to identify what you do have experience in doing, and what you do not.  People, with events, are generally rather helpful.  If their not helpful, don’t bother (well, in my experience anyhow).

People who know events, know both that events hardly ever run without a problem of somekind.  this is not to suggest they are all at risk of falling over, but rather – even events professionally planned – will have some sort of “hiccup” once it’s started.  The difference really is; what doesn’t go wrong, because it was planned properly.

As always, templates is always a good-place to start when your thinking about how to set-up an event.  It could be a digital event, it could be a wedding, it could be just about anything – if it’s too complicated to remember in your head, and have it sorted – a list, a template, can help.

Beyond the bigger problem of attempting to manage the delivery of the event – the next part, which is somewhat more professional in nature – is return on investment.

This is where the art of being an event manager comes into play.

Stock Content

What a day it was, when i found out about stock content…

Stock Content doesn’t appear to be on wikipedia…  In simple-terms, it is the name given to pre-produced content (image, motion image, sound, etc.) and owned by production library and licensed to customers for use in their own productions, on a range of licensing terms; rather than, the production of content for exclusive use within a specifically produced product, services or greater work.

The purpose of Stock Content – is to acquire content, more cheaply than producing it yourself.

Wikipedia has a few entries on the subject, providing listings of providers of stock content – such as “Stock Footage“, “production music” and “stock photography“.

In some instances; a user can download the images with existing watermarks, and use them to figure out what their going to do with the item their trying to produce – prior to making purchases.

There is a world of content out there.  Sometimes, it’s just wiser to acknowledge someone else’s good-work, rather than trying to do too much yourself.

That said – i think we’ve all seen some of those images that are completely over-used.  I guess, try to find something a little unique and contextual…  just a suggestion…

Creating a Presence – Online

Creating an online presence may sound easy – but in reality – it’s time-consuming.

There are some basics that you’ll need – like a website.  Honestly, if your setting-up a business nowadays – it’s better to try to manage some of these things yourself, whilst getting someone to help you, do it.

The internet has evolved, it’s a simple fact.  In user-terms, the biggest growth market is likely to be the elderly; as most kids already use the internet – as natives – and adults increasingly grew-up with it.  Yet, the elderly, our elders – are slowely becoming more and more isolated as their telephone and fax machine (if they’ve got one) continues to become as outdated as their love of writing letters, and sitting down with their family – to look at family photo’s, printed at the local chemist.

There’s a moral to that story; the tools available to set-up and manage websites, is becoming easier, and easier to use, modify and promote.

A good technical person, acting with honesty, should be able to point you in the right direction – and help you set-up your site.    The reality is, WordPress and other related tools – many of which i’ve discussed on this site; do most of the work for you.  It’s most often, almost as difficult as using microsoft word – probably easier than word-perfect (for those who remember those days) and certainly much easier than putting some tape into a machine, to start a computer – or two floppy disks, for that matter…

The difference really is; that although it’s easier, more strait-forward – you still need a helping hand to get onto the right path to begin with – as well as, someone to hold your hand when you get into trouble.

So; assuming you’ve decided that you’ll set-up your own presence.  The first place to start, is probably with a mindmap.  Once you figure out what kinda thing you want to say, and what headings / subheadings you want to use (otherwise known as “information architecture“) then your ready to think about making some pages on a website.

Websites nowadays link into all of these (still emerging) social-web portals.  These portals, described here. all want different information, in-order to maximise your potential in those environments.  There are different philosophies around different sites, and how they should be used.  Generally, start with whatever your most comfortable with, make a plan, and go step-by-step.

One of the most important things really, is content.

Years ago, i / we (can’t remember) coined a term or rule – “the three c’s” – Content, Cash and Customers.

If you’ve got enough to get two of these, then it’s often viable to obtain the other.  With only one, then you have to think about how to get the second – and if you have none – then well, Good Luck!!!

Content, in essence – is intellectual input, formatted into some-sort of “digital” presence; which can be presented to customers.

Cash, is financial resource – the ability to present to a customer.

Customers – people who want to pay for your services.  They’ll pay cash, if the content is right.  If you don’t have the right Content, but you have cash – then you can always use that cash, to develop the right content – and secure the customers.

Creating an online presence, is more than just a presence explaining what the business does.  People like to explore, and a presence is a type of portal in itself, moulding all these different forms of threads, in all there different areas – into a coherent “space” or “network” that can attract customers, attract engagement and help generate more cash, more content, and more customers.


Logo’s, Style Guides and Artwork

What’s a Logo – well that’s an easy question, which is somewhat pointless answering.

What’s a Style-Guide?  Well, that’s more complicated.

A Style Guide is a document or set of specifications outlining how to set-up the “look and feel” of documents, publications, websites and other materials produced by your organisation.  A Style Guide can either be set-up by a graphic design professional – or developed overtime.

There are many templates to figure out what types of things are necessary for a style guide. a quick google-search for the topic will come-up with some options.

One of the more annoying facets of producing a style guide; is the standardised formats in which the logos and related artwork needs to be produced.

There are a range of different shapes, sizes, and on digital – pixel density measures which are appropriated to logos – when applied to publishing environments.

This is much like advertorial guidelines, for submitting advertising artworks into 3rd party publications.

logo’s need to be simple.  If their not simple, that is a style in itself, but equally – there is still a need to help a user – simplify the logo, so that it can be used in a versatile and transportable manner.

Many hours can be spent in developing a logo; and related basic corporate identity artwork.  in a start-up, if you do not have the skills to do this yourself, or perhaps – not the time – there are a range of 3rd parties who provide basic services, which can easily get you off the ground.

logospire creates logos for people, cheaply.   A quick search on google – will find a bunch of similar sites…  Sometimes, the quickest path – may not be the best, but the easiest.

MindMapping – Setting-up a business – Identity

When starting a new business, the need to figure out identity is an important factor.

All businesses end-up with their own identity.  The Australian Corporations Act, states that a company – is it’s own legal entity in the eyes of the law.  In most cases, an ABN is sufficient to start a business – stepping up the process to a business name, which later down the track – if the business is successful – turns into a company.

Considering the businesses objectives is always a good starting point when considering how to provide a new business or company, identity.

– What is it that the business seeks to achieve?

– What does it provide that is valued to current and potential customers?

– How will the business scale?

– How does the business – make money…

I often mindmap out the solutions i’m developing, and trying to structure my thought around it.  There are often a multitude of reasons why someone decides to go start a business.  These underlying reasons change the nature of the start-up, the purpose of the business and the aspects in which the founder of the business, focuses upon developing the business.

In many cases; it’s simply an idea of generating revenue.  People decide it’s a “good idea” to start a business, so they decide they’ll have a “crack” at it.  In These cases, i often find it almost more important to explore the underlying personal reasons for setting-up the business – what is the purpose of doing this action – why a business?

What are the critical things the business is expected to provide its founders – and what is the business designed to provide an audience – of customers.  There is obviously a difference between the needs of a business operator, and a business.  By exploring these needs, both personal and professional alike – a business model is more easily established around the skills and needs of its proprietors.

In other cases; a group, or individual has identified a “business opportunity”.  This business opportunity is often a far more calculated start-up process, where the businesses establishment has less to do with the personal identities of the founders  – and more to do with establishing a path for successful commercialisation of a product or services, for which the founders of the business have some sort of unique relationship to; as required, to facilitate the undertaking of setting-up a business.

In both cases, mindmapping is a powerful tool to explore and visualise the very different, alternate and interwoven aspects to a business.  To get a 15,000 foot view on the needs of setting up a business, providing it identity – and ensuring your work with it, encourages the growth – to fullest potential – of both the new business, and the participants involved in establishing it.

If your looking for some other perspectives on mindmapping – check-out the youtube search.


Web-Services – Marketing Tools

In one of my other posts – i’ve describe a bunch of web-services, used more for internal and/or project management – but how about marketing?

Marketing a business, a group, an offering – is where it all starts.  So, how can web-services help?

I’ve already discussed CapsuleCRM – a basic CRM Platform.   However, this is only one-part of the broader opportunities.  It’s difficult to identify which solutions   suite a customers requirements – without having a good-look at the business, the business owner – and their needs.

Wherever you see an business orientated webservice – you’ll see a link to Mail Chimp.  Mailchimp – helps with sending email marketing messages to users.

Another really important thing – is figuring out how to leverage forms.

A Form is part of a webpage, where users fill-out details to make an enquiry, pay for something – all that kinda thing.  One good option is JotForm It’s free to test-out, and integrates with FreshBooks, FaceBook, MailChimp and a bunch of other Web Services.

Perhaps more essentially; Businesses can really benefit from setting-up links, pages and exposure for your business across the social network sites and other related places on the net – as appropriate to your website.

Some of the basic sites to consider include; Facebook, Linkedin, Google+, Twitter, YouTube and other similar sites.

Each industry has specific types of sites that support specific industries.  These sites can include Ebay and other sites that help business owners sell products; other industries, such as travel, accommodation and professional services have specific solutions that help to resource customers and make sales.

Most of these services need Professional Media Services to be facilitated by appropriate professionals – for your business. Whether you need strategy, photography, video production, graphic design, copyrighting or some-other form of professional services – to get your content in-order – it’s a worthwhile consideration, prior to setting-up these marketing-tools for your business.



Projects, Customers and Invoicing – Web-Services for Startups


There’s this whole ecosystem developing around how to interact with projects, customers whilst figuring out how to track payments / costs, etc.

Battling away with getting rid of the shoebox method for managing reciepts; whilst considering how to improve the methods in managing customers, projects and invoicing.

I’m in Apple Land – with a Mac, and IPAD.  Still setting-up the Communications platform – to it’s optimal configuration – i’ve been setting-up methods to enhance the way i engage customers – and manage projects.

I started out by setting-up Freshbooks.  Freshbooks is an online invoicing system.  It’s rather cheap (cost me less than most accounting packages would otherwise), and connects to my iPAD – with a few nifty functions such as being able to attach or take a photo of a receipt  and assign it to a customer – as well as a “stopwatch” (which is more designed for iphones) that means i can sit-down, start the stop-watch, do something on a project – then stop the stopwatch, and track my hours.

I can also put in expenses, manage project costs, add customers and a host of other invoice related functions – accessible both via an easy to use online interface – as well as on my iPad (or iphone).

Perhaps one of the best bits – which i’m just starting to explore – is the ability to send an invoice; and, the ability for a customer to pay that invoice online (when appropriate banking details have been set-up).

Freshbooks made it much easier – saved me heaps of time in admin – sorting out project costs, quotes, estimates, etc.

There are a few different types of systems, and solutions – but i really did like freshbooks – and have settled on it – mostly, due to the cost and application design.

But – i didn’t stop there.

after becoming a little frustrated by more complex project management processes i’m trying to streamline (for a growing business) – i then found CapsuleCRM.

CapsuleCRM integrates with Freshbooks.  Making it much easier to figure stuff administrative out…

As well as integrating with the Invoicing systems – it also connects to Linkedin, Facebook and Twitter.  I’m not a twitter user – i feel as though i’ve got enough going on already – But depending on what type of business you’ve got – i can see how these functions can and are really useful.

 CapsuleCRM for a relatively low-cost – enables the management of teams, multitude of projects, sales pipelines, and all that “crm” type stuff which is generally difficult to set-up, let alone manage overall.

Again – Much like the options available when considering an invoicing system – there are a multitude of options out there for CRM too…

The other interesting platform is Teambox.  TeamBox is a relatively new start-up business.  I got in-contact with them, as i set-up an account soon-after they were established.  I was really impressed by the team – giving me useful support, and advise – in a really time-effective manner.

Their platform has developed quite a lot since they first started. I haven’t used it for a while, mostly because i haven’t needed to…  I’ve logged into my account again, as i write this blog-entry…  The interface has developed substancially, since their early days.  I can link the account to my dropbox account – for sharing files.  It’s also got a helpdesk, and a few other functions. I can link it to facebook and a bunch of other apps.  I’m thinking i’ll ask them about linking their platform into CapsuleCRM and/or Freshbooks – as that would provide a complete project lifecycle management platform – we’ll see how it goes i guess…

Oh – now Dropbox – I think i’ll cover that in a different section, more focused on communications generally; but the simple bit is as follows,

Dropbox is an online storage provider  – it links to your devices, stores files, and makes it easy to share files on a permission based processes controlled by the account holder.

One of the most important things to look-at, when considering any of these “web-services” is an exit strategy – what happens if you want to use something else – how do you get your information out of these systems, and into something else that is useful.

These types of problems can be figured out through a growth-planning process, where your software choices are put into a lifecycle management process.

Beyond simple lifecycle management – scaling cost is also an important thing to consider.  If your thinking about hiring staff or collaborating with others – how can that be done?  what’s needed – how is your “knowledge capital” effectively managed, throughout your businesses sales cycle.

Another good-thing about these “web-services” is that a great-deal of the more complex problems – have been thought out for you, and a well-designed site – will ask simple questions, for functional outcomes.

It’s worthwhile having a look-around at your options – seeing what can be done, and thinking about the cost/benefit to the available options, most appropriate for you and your business.

Tools of Trade

When starting a new “digital business” – It’s important to get the right “tools of trade”, ensuring you understand the technology from a user-case perspective – and become proficient in undertaking the tasks your expecting your customers to undertake as part of finding you, with the digital resources your developing.

If it’s too difficult for you, that’s a good indicator it’s going to be difficult for customers – which at a minimum, is going to reduce your “traffic”, and therefore also – your sales potential.

Tools of Trade in any digital business, should include devices that provide you access to the resources you’re planning to provide your customers, in the method your expecting your customers to access your offerings.

Other tools of trade include Accounting, Customer Relationship Management and other internal resources – to help your business or project, best manage timelines and expectations both internally, as well as externally.

Tim, of MediaProphet, formerly used Windows PC equipment for almost two decades.  Over this time, computers were built – set-up, and used for a host of different activities.  In more recent time, a transition has been made to Apple Equipment.  Although more expensive in terms of hardware cost – i’m continually amazed by the lowered cost of operation, both in terms of the cost of software – as well as the usability of the system and it’s immunity to the vast majority of viruses and other nasties out there on the net.

On Workstations (and laptops) the Operating System – Called “OSX” is based on Unix or Linux – a different type of programming to windows, that means viruses and such written for windows – just don’t work on the operating system…

Perhaps more importantly – The “brave new world” is now very much into “internet connected” devices.  Internet Devices are envisaged to take-over the way most people do most things – computer based – when not typing a letter, writing or designing a proposal – or those other more “power-user” type applications.

Therein; The Apple Environment, has a complete eco-system – connecting TV’s, with iPAD’s and iPhones – with Computers, Back-up storage devices, etc.

Although these types of things can be done much “better” (or rather, with more flexibility) using alternatives – apple just makes it work for the layman.

On the flip-side – PC’s, Windows and increasingly – Google – do offer a range of very good solutions – which do, make-up most of the total user-base out there in the market.

Considering the solutions is an important step to setting-up a digital presence.

We can help you figure out something that might work for your organisation, and we’ve developed a few other outlines to think about – how to get yourself off the ground and into sales.

Website Templates

A common misunderstanding is that a website developer builds websites, cheaply from scratch.  What clients often do not understand, is that these website solutions are based upon easily accessible parts – which have taken hundreds or thousands of hours to code from scratch – most-often by highly skilled individuals.

In my page about websites i’ve shown a number of “opensource” alternatives, allowing customers to easily create a basic content management system – based web-solution.

Once  a solution has been identified to build the basic platform – the next problem becomes the “look and feel” of the website – the template.

Although it is possible to generate a new-template from scratch – it’s often not what small businesses need to start-off.  A website, is much like a shop – in that once you’ve got something that works, people – the business owners – generally think about how they’d like things to work over a period of time.  This form of “organic growth”, is a natural learning curve that is part of the evolving identity any new business, or new venture undertakes.

To help with this; website templates are invaluable resources.

Most Content Management Systems (WordPress, Drupal, etc.) all have a range of freely available templates – available for download either in the system, or alternatively – from the site where the CMS is developed and managed.

Beyond these freely available templates; people around the world, develop “premium templates” which are generally cost effective – and relatively easy to set-up – with relatively advanced functionality.

Themeforest and Elegant Themes are great sites if your looking for wordpress templates.  This is one of many for wordpress templates, and a personal favourite.  A Quick Google Search for wordpress templates or Drupal Templates will resource a host of different websites offering premium themes for a range of website solutions.

Although i haven’t gone into it too much – other systems, such as joomla as well as e-commerce systems, such as magento and and Open Cart also offer themes or template solutions.

However: When setting-up a website, it’s important to think about all the different aspects involved in running a business, most of which apply both to “Bricks and Morter” businesses, in addition to “digital” or virtual shop-front businesses.

It’s an important part of any business to consider the Total Cost of Ownership – which should take into account business risks, such as Fraud, Chargebacks, SPAM and other unwanted digital experiences – which can really take-up alot of time, money and energy sorting out problems which are best avoided.

Our recommendation is – unless a business is big enough to justify hiring someone good – to look after the technology full-time – try to make these sorts of potential issues, someone else’s problem.  Nonetheless, this is just another element of the overall strategy process involved in setting-up a business.

Knowledge Capital

What is knowledge capital, who creates it, values it and uses it for economic benefit…

This document attempts to consider a means to communicate on high-level terms; the fundamental pillars of democratic participatory, economically secure works, in virtual environments.  These philosophical or “higher principles”, are applied to a concept of establishing a “knowledge banking” platform, that uses semantic internet technologies for the purpose of providing accounts, with permissions, for a myriad of content and identity services.

The first steps outline the need for digital identity as a cornerstone services offering to digital economy, and any related participatory schemes. How identity and dignity through the application of “permissions systems” controlled via law and the individual; should be established to provide the capacity for “fullest potential”.  The concept, has been applied using an adaptive model of “knowledge banking”, applied as a conduit from our economic climate, to this new “virtual” digital economy and related systems.

The hope of this model, it that ‘economic value’ by participants can be attributed on a basis of contribution (content); which is economically rationalized as “knowledge capital”.  The means described, suggests this is done via the application of digital “knowledge banking” accounts, capable of interfacing with “linked-data”, from a myriad of sources.  The purpose of these accounts, as a business systems model, is to mirrors the utility of financial banking institutions; for storage, transaction and related services for intellectual capital on a permissions basis.

A “knowledge capital” account is controlled by account holders on a transportable basis.  It is envisaged that several “knowledge capital” providers will become established; where consumers of this service, will have choices about how they intend to interact with these services, and service providers.  If the consumer, decides to migrate from one account provider – to another – this is made possible, through the use of appropriate standards.  Over the past decade, these standards have been developed, and established.

The “utility”, “infrastructure” or “institutional” provider of these accounts; will likely provide “lock-in” methods; through the provision of specific proprietary services; placed upon the “top” of the account, in a non-destructive manner..

Such services may not be available to other providers for reasons of tactical intellectual capital – commercialization.   However more broadly, it is envisaged that this will not be the case.  standard types of services, would include hosting, application interfaces, styles, locations, support services, consulting services, etc.  Overall, even with the use of open-standards, a competitive market is envisaged to be capable of development through the application of IPR concepts, and contractual precedent.

Open-source is still seemingly mandatory as a base-level economic protection; that needs to be put-in-place, to protect knowledge capital.  Similarly, an institutional model is also required when applied to the concepts of digital economics.  The basis used in consideration of these concepts; have been that of philosophy, cultural universalities and the social values underpinning democracy.

There is an evolutionary-role that must be played by governance, and the free market – defining how these services are to operate; and the constraints, that must be put-in-place, pursuant to the fundamental interests of our communities.

It seems that there are commonalities throughout;  on a fundamental basis, identity – of any entity – online, providing the people (and organizations) the right of secured communications; which, in internet terms is equal to identity, and the civil right to allow someone to have an identity, to communicate and to participate in commerce; in a lawful manner, and in the best interests of the individual as required to reach their fullest potential; as it is in the interests of the community that we, as people, are offered the opportunity to reach our fullest potential as contributors to the broader community.  Given that the driving force to most environments is finance; then the right to be remunerated for works on a fair basis; or as otherwise agreed by the parties as applicable, on a lawful basis – seems to be a fundamental pillar of  any successful digital economy.

So, how is this different?

The fundamental difference between this proposal; and the current systems used on the internet, is that the application framework being inclusive of this “knowledge banking” platform, would “link” data, rather that duplicate, copy and license data without specific transactional bi-directional agreements.  ,

the proposed systems seek to create a new format of internet – that can work in parallel to the existing infrastructure, rather than replacing it.  The way in which this is suggested to occur, is via the delineation between IPv4 and IPv6.  If someone counted the total number of grains of Sand on the planet; the number would need to be multiplied by a significant factor to equal the total number of available IPv6 addresses, in the name-space. In-line with other related technologies, systems on this new “internet framework” could provide inclusive valuation of contributed materials (“content”) whilst recognizing the concept of “knowledge capital” or data (based representations of) objects.

Another question – that seems necessary for discussion is whether inferred ‘ownership’ of knowledge capital on digital networks is a human right.  Is the knowledge used, on internet; a tool of trade for which an individual or organization should not be subject to unlawful acquisition, or exploitation.

The term “digital economy” underlies a concept of trading intangible assets; as opposed to “economy” which prior to internet, most significantly defined trade of physical assets.  In today’s age; the level of trade on digital platforms is continually increasing at a dramatic rate of knots.  The problem is; a vast majority of content continues to suffer from “duplication”, without license; where the term license, defines the concept of materially trading “intellectual capital”.

Where economy continues to develop; into a digital era, the means for common-law protections, such as from theft, requires new means, a new method.  The “knowledge capital” banking platform proposed, delivers this capability.


What is “Knowledge Capital”? The concept surrounds the intrinsic value of information, in trade.

“If a man empties his purse into his head no one can take it away from him. An investment in knowledge always pays the best interest.”

Benjamin Franklin  US author, diplomat, inventor, physicist, politician, & printer (1706 – 1790)


The worlds first bank, is known to be the Monte di Pietà – “founded in 1539, after Emperor Charles V issued an edict to expel the Jews devoted to usury. Medieval Christians were prohibited by the church from lending money at a profit, although this injunction was often ignored in the commercial centers of the peninsula. In response to the 1539 edict, some aristocratic Neapolitans (Aurelio Paparo, Gian Domenico di Lega, and Leonardo Palma) created a non-profit organization to lend money.”

The third oldest bank is considered to be Stockholms Banco founded in 1657 by Johan Palmstruch which began printing banknotes in 1661. It was to be the precursor to the Sveriges Riksbank, the central bank of Sweden.

Johan Palmstruch had made two failed proposals for the creation of a banking institution in the 1650s before his third proposal, with the addition of a promise to pay half of the bank’s profits to the crown, was accepted. King Charles X Gustav thus signed two charters on November 30, 1656 to create an exchange bank and a loans bank. The first of these (which opened in July 1657) took deposits for a fee (and accruing no interest) with the account owner later able to withdraw the money as cash or to write cheques. The second (which opened at the beginning of 1659) provided loans, financed by the bank owners and secured against property. These two departments were combined in Stockholms Banko with Palmstruch as general manager.

The Bank of England, formally the Governor and Company of the Bank of England, is the central bank of theUnited Kingdom and the model on which most modern central banks have been based. Established in 1694, it is the second oldest central bank in the world. After England’s crushing defeat by France, the dominant naval power, in naval engagements culminating in the 1690 Battle of Beachy Head, became the catalyst for England’s rebuilding itself as a global power. England had no choice but to build a powerful navy if it were to regain global power. No public funds were available, and the credit of William III’s government was so low in London that it was impossible for it to borrow the £1,200,000 (at 8 per cent) that the government wanted.

In order to induce subscription to the loan, the subscribers were to be incorporated by the name of the Governor and Company of the Bank of England. The bank was given exclusive possession of the government’s balances, and was the only limited-liability corporation allowed to issue bank-notes.  The lenders would give the government cash (bullion) and also issue notes against the government bonds, which can be lent again. The £1.2m was raised in 12 days; half of this was used to rebuild the Navy.

As a side-effect, the huge industrial effort needed, from establishing iron-works to make more nails to agriculture feeding the quadrupled strength of the Royal Navy, started to transform the economy. This helped the new Kingdom of Great Britain – England and Scotland were formally united in 1707 – to become powerful. The power of the navy made Britain the dominant world power in the late eighteenth and early nineteenth centuries.

The Wikipedia entry for “knowledge capital”; states the following,

Knowledge capital is a concept which asserts that ideas have intrinsic value which can be shared and leveraged within and between organizations. Knowledge capital connotes that sharing skills and information is a means of sharing power. Knowledge capital is the know how that results from the experience, information, Knowledge, learning, and skills of the employees or individuals of an organization or group. Of all the factors of production, knowledge capital creates the longest lasting competitive advantage. It may consist entirely of technical information (as in chemical and electronics industries) or may reside in the actual experience or skills acquired by the individuals (as in construction and steel industries). Knowledge capital is an essential component of human capital. Knowledge capital at large can be a strong vision, strategic information on market and business model, networks, talent, supply chain, innovation and creativity. There is also knowledge liability, the unknown concerning future business models, lack of knowledge on product-service, on human potential, on governance and supply chain. The balance between knowledge capital and knowledge liability equals knowledge equity. Knowledge equity plus emotional equity equals immaterial value of the company (goodwill).

In summary; knowledge capital – in a “digital economy”, is similar to a banknote.


Governance environments; around the world, have switched their focus to the development, of what has been labelled in political circles, a, or, the “digital economy”.  The Digital Economy,

as defined in Wikipedia states: A Digital Economy refers to an economy that is based on digital technologies.

The digital economy is also sometimes called the Internet Economy, the New Economy, or Web Economy.

The basis to this economy is digital communications; the concept that “information”, has value; and intrinsically, people who contribute information, do so on some form of licensing terms, whether acknowledged in writing or otherwise.  The fundamental principle of economics; is that transactions (or trade) can be attributed to value acknowledgement; the intrinsic value to transactions.

Platforms such as “Facebook” freely license all material provided to their platforms.  In today’s age; people are expected to communicate using internet technology.  Socially, people become alienated in some-part, if they choose not to participate with internet technologies and products.  Perhaps more importantly; more and more businesses are forced to undertake more sophisticated methods to protect their “knowledge capital” interests.  Our civil laws; have not been allowed to develop in-line with this growth of technology; in a way compliant with our sociological concepts of democracy, as a best methods practice for governance.

It is noted that in many corporations, their ability to even open-up “good-faith” discussions about potential opportunities, now requires agreements of non-disclosure which are only enforceable via courts, and legal funding; a method necessary for protection by corporate entities, but makes recourse by individuals most-often financially unfeasible.

Prior to the introduction of internet; our communities or ability to communicate was no-where near that of today.  The social developmental influences of this change, is global.

However, equally – it is difficult to imagine an inventor, or “ideas person”, or owner of a collection of assets; having to be so very fearful of external entities “stealing” their work; or indeed, being accused of stealing someone’s work on an infringing basis.

I don’t think it is reasonable to assume, that if a person typed out a business plan, printed it – and handed it to specified people; in seeking assistance – those recipients, in similar terms today’s recipients – would so readily exploit that information without consideration for the content (or knowledge capital) originator; nor, do i think it is reasonable to suggest that entire business systems – such as those by telecommunications companies – would be so heavily invested in this capacity – as a methodology for growth, return on investment and viability.

This produces a situation that is simply undemocratic and an adversary to common-law principles; including but not exclusive to, the rights of the people to have access to lawful remedy and not be; on an enterprise level, exploited by the evolutionary capacities of enterprise, to practically develop methodologies for “denial of justice”, upon the people.

In terms of the “digital economy”, this aims to change the seemingly has unreasonably accessibility or participatory standards; the need of mountains of “financial capital”, as a prerequisite to securely seeking investment and/or purchase agreements for valued or useful contributions, be it in a service or product orientated way.  This can directly affect the manner in how the common-person, can economically participate, with and into, the information economy.


It may seem easy to fix; however, the solutions are a double edged sword,

Many successful internet companies base their valuations on the ability to easily acquire “non-exclusive” intellectual property rights.  These assets most often incorporate increasingly substantive personal information; which is more generally translated to marketing value, where a company is able to exploit information provided; to deliver effective marketing and/or advertising services to and from customers. Good examples of these types of agreements are found in Facebook, for content contributed onto internet applications. Perhaps less fortunately, it is the people – who are more-often engaging in such terms, generally with a complete lack of awareness – as companies leverage these terms, to accumulate value without further consideration to terms such as “moral rights”, otherwise exhibited; and no choices of alternative methods.


There are two facets critically interwoven into the issue of “knowledge capital” that should be core considerations for change.

  1. Global understandings of fundamental human rights.
  2. The application of human rights – into an environment of capitalism; and virtual goods and services – or, in effect – the ability to integrate the fundamental “pillars” of “democracy” (as an example) , into the “digital economy”.

The United Nations Human Rights Council unanimously backed the notion recently; that, “internet access and online freedom of expression is a basic human right”.

What does this mean?

  • How does the internet currently support human rights?
  • What types of these rights might be applicable?
  • Who is the UN and what does that and this – have to do with sovereignty?

In the UN’s Universal Declaration of Human Rights

Article 1: Speaks of dignity.

Wikipedia states: Dignity

is a term used in moral, ethical and political discussions to signify that a being has an innate right to respect and ethical treatment. It is an extension of the Enlightenment-era concepts of inherent, inalienable rights.

– Article 2, speaks of protection from discrimination in all its forms; “Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status.”

Article 3, speaks of right to life

  • , liberty and security of person;  Wikipedia starts to explain that liberty is “the ability of individuals to have agency (control over their own actions)” whilst security of person
  •  entry inscribes; “In general, the right to the security of one’s person is associated with liberty and includes the right, if one is imprisoned unlawfully, to the remedy of hebeas corpus.

Article 4 speaks of slavery, servitude,

A poignant factor for consideration is whether, by allowing the means to systemically disenfranchising individuals from capital-worth, in affiliation to their works, discoveries and other “knowledge capital”; without agreement; could be perceived to be allowing a form of slavery; where individuals may contribute and/or focus on works for an unspecified time, only to have these works capitalized upon without consideration to a receiving, often incorporated party.

Article 5 torture, cruel or inhumane, degrading treatment or punishment.

Pursuant to the point, in affiliation to article 4; where no reasonable means for recourse is available, is this not a form of torture, punishment or an otherwise inhumane act of piracy?

Article 8, effective remedy for violation of fundamental rights;

Wikipedia commences the subject of fundamental rights by stating; “Fundamental rights are a generally regarded set of entitlements in the context of a legal system, wherein such system is itself said to be based upon this same set of basic, fundamental, or inalienable entitlements or “rights”

The entry goes on to list some universally recognised rights, as fundamental,

  • Right to self-determination
  • Right to liberty
  • Right to due process of law
  • Right to freedom of movement
  • Right to freedom of thought
  • Right to freedom of religion
  • Right to freedom of expression
  • Right to peaceable assembly
  • Right to freedom of association
  • Right to marry

Article 12, arbitrary interference with privacy, family, home or correspondence nor attacks upon honour or reputation.

“In clinical psychology, arbitrary inference is a type of cognitive bias in which a person quickly draws a conclusion without the requisite evidence.”


“is an abstract concept entailing a perceived quality of worthiness and respectability that affects both the social standing and the self-evaluation of an individual or corporate body such as a family, school, regiment or nation. Accordingly, individuals (or corporate bodies) are assigned worth and stature based on the harmony of their actions with a specific code of honour, and the moral code of the society at large.”


of a social entity (a person, a group of people, an organisation) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in education, business, and online communities.

Reputation may be considered as a component of identity as defined by others.

Reputation is known to be an ubiquitous, spontaneous and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and communities. Furthermore, reputation acts on different levels of agency, individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scales, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spontaneous social control.

  • Article 17, the right to own property alone as well as in association with others, and that no-one should be arbitrarily deprived of their property.


is any physical or intangible entity that is owned by a person or jointly by a group of people or a legal entity like a corporation. Depending on the nature of the property, an owner of property has the right to consume, sell, rent, mortgage, transfer, exchange or destroy it, or to exclude others from doing these things.

There are many articles within this document, of which i’ve only provided an extract.  It is hoped that a basic understanding of the concept of knowledge capital as associated property to a contributing individual; is worthwhile cause; to seek to protect, as a formative means to enforce the rights of identity, dignity and other such human rights as prescribed by the united nations, overall.  It is believed that these documents have a direct implications upon the fair-use, of intellectual properties – where a digital economy, is put in-place as a means of communication, economic growth and economic participation by the people.  The problem therein; is that without a means for forming a digital identity and associating works to these digital identities; the rights otherwise available in a non-digital-economy, are unavailable; and therefore, incapable of acceptance by governance parties.

The United Nations Convention on the Rights of the Child  goes on to describe similar principles, which are equally relevant – with special consideration to the rights of children – and internet use; but also, in terms of the rights of guardians or parents of that child, as an extension to the rights of the child themselves.

The terms outlined in these documents seem to provide a basic, comprehensive understanding governing principles for which value should be capable of attributing, to digital content; as a means, to enforcing “human rights”.


Wikipedia defines Capitalism as an economic system that is based on private ownership of the means of production and the creation of goods or services for profit. Other elements central to capitalism include competitive markets, wage labor and capital accumulation.  The Wikipedia entry for Capital Accumulation


The accumulation of capital is the gathering or amassing of objects of value; the increase in wealth through concentration; or the creation of wealth. Capital is money or a financial asset invested for the purpose of making more money (whether in the form of profit, rent, interest, royalties, capital gain or some other kind of return).

This entry does not currently contain information about “Knowledge Capital”

Knowledge Capital is undoubtedly a concept which applies to the use and users of internet – especially where internet is used for some-form of commercial purpose, or attempt thereof.   When considering how this applies to human rights – people have the right to be paid for their work.  but how can this be defined, and what does it have to do with democracy?

In the “AusCivics” project, a project aiming to teach kids about democracy; I worked on methods to effectively understand and communicate the core-values, required to support a democracy.  Already developed within this program, was a principle called “the 5 pillars of Australian democracy

”.  Within this outline, there is the notion of “shared values”.

Shared values, in this model include;

Care, Compassion, Fair Go;

  • Doing Your Best;
  • Freedom;
  • Honesty, Integrity, and Trustworthiness;
  • Remembering;
  • Respect;
  • Responsibility;
  • Understanding,
  • Tolerance, and Inclusion;
  • Informed Judgment;
  • Health, Wellbeing, and Safety.

Whether these “shared values” have been best communicated for the specified purpose of any region, is largely irrelevant – overall – it describes portions that value citizens within a democracy – and that we need a form of “shared values”, in-order to enact “the rule of law”, within a land; governed by way of a democracy.

Wikipedia states democracy

to be; Democracy is a form of government in which all eligible citizens have an equal say in the decisions that affect their lives. Democracy allows people to participate equally—either directly or through elected representatives—in the proposal, development, and creation of laws.


The adherence to; and creation of, “the rule of law”, in a digital economy, operated by a state or governance jurisdiction based upon the principles of democracy; or rather, the “rule of the law”, enforced by the state as prescribed by the rules “made by the people”.  If this determination is true – it seems to most simply be in the peoples interests – to deliver tools that assist in the management of compliance, and participation – pursuant to “the rule of law”, in the interests of enabling all individuals the capacity to develop to their “fullest potential”.

In terms of internet; this means, a new form of digitally enabled “bank” is required, to assist people with use of “knowledge capital”, for the interests of the people, the economy, and those charged with the duty of governing democracy on behalf of the people.

I have created this strategy, where my works commenced in 2000 specifically in considering how to create this type of “banking service”.