Advanced Functions – Facebook Pages

OK,

I’ve made a post already about setting up a facebook page.  If you’ve done that, and am interested in customising the page a little – then here you are.

Like most web publishing nowadays, its more about content than technology.  (somewhat) gone are the days when it takes tens of thousands to build a customised Content Management System – or perhaps more readily – have someone sell you one they’ve already made for lots of bucks…

Nowadays, the problem is almost more sophisticated – it’s about the more traditional skills – telling stories, taking pictures, putting together videos, creating identity – formatting content, in a uniquely compelling way to engage your communities.

So,

When thinking about page-tabs – how can this web-environment be developed to better assist your business, brand or cause?

We’ll i’ve been searching for solutions.  The main topic here, will be about page tabs.  In a page, there are a few boxes – where new content can be added to your page. The Page-Tab function, brings more than simply a new page – it is a place for applications, that can interact with the community using your page.

Facebook has a function where people can search for applications.  In that area, there are a bunch of applications already; but that’s not all,

A Search on Google will find a bunch more. Some interesting sites i found, were TabSite and TabFusion  Mind, i also found this site which provided a bunch of links.

Interestingly; Oracle has a site with some great apps…

Pam’s site gives some more info about pages for business.  It’s good information, but there is heaps out there about it.  I suggest you have a good look.  Depending on the size of your existing audience, i’d suggest you go out there and experiment a bit before spending too much (if any) money.

Hope that’s helpful.

 

 

Facebook Pages

Ok.  First-up, what is a facebook page, one might ask….  Perhaps even so, tell me about facebook?

Facebook, and others like it – are massive data-aggregators.  Their business models relay on people using the site frequently, whilst making connections to other sites and online services.  This in-turn, offers facebook an unthinkable archive of data about people, and everything connected to them.  From personal notes, through to friendships, through to locations, interests, etc.

This in-turn is theoretical “gold” to advertisers (and intelligence agencies) which helps them make enough money to pay for the service and make a profit.

on the up-side – there’s a lot of stuff they give away freely, on the basis that with a few dollars – someone may pay for advertising.  regardless of money, there are literally billions of people on the network.  It is a “walled garden” of users, with very different rules to the broader internet – such as high-degrees of authentication and identity assessment, and as such, is a critical environment for marketing to users.

The Page set-up process is relatively simple.  To begin with, you’ll need to be a user – and ideally, link (incite) all your friends to create accounts, and become “friends”; as this provides your page the ability to gain an initial network of “friends” or “likes” (the start of a digital community).  Once you’ve got yourself your own personal account on facebook, it’s simply a matter of going to the pages link – https://www.facebook.com/pages/ or “LINK” to start creating your page.

Now, before you start – you’ll need two images – one which is a square image, at low-resolution – to use as a logo.  It’s important this image isn’t too detailed, it really must be a logo-orientated graphic, else it’ll look “crap”.  The other image you’ll need, is a 16:9 ish image, which is used as a header or banner for your site.  This can be more detailed, and overall – its very much a branding graphic.

Once you’ve gone through these basic links – you’ve got your facebook page up.  A bunch of buttons will appear, asking you to invite your friends, etc.

You’ll be able to goto settings, and change different aspects of your site, including who can manage it.

There’s a bunch of youtube links about, Try searching google for videos about facebook pages