I describe HyperMedia as a media package that incorporates linked-data, with audio, visual and HTML5 assets.

A HyperMedia Package incorporates these assets in a manner that supports an interactive and/or social experiences.

The technologies described below enable an array of new business models that improve Audience participation whilst supporting privacy by adapting the means in which data is stored as to support data-storage accounts where entities store and make available, subject to permissions, data, to specified parties.  This paper applies these technologies to the utility of delivering solutions for Media specifically.